Privacy Policy

Who we are

We at Outmost Journeys (“we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit our website, https://outmostjourneys.com (the “Website”), or interact with our online store. We are committed to safeguarding your privacy and complying with applicable Indian data protection laws, including the Information Technology Act, 2000.

What personal data we collect and why we collect it

We may collect the following types of personal information from you:

Contact Information: Name, email address, phone number, and shipping address.
Order Information: Details about your purchases, including product choices, quantities, and payment information.
Account Information: Username, password, and preferences.
Technical Information: IP address, browser type, device information, and website usage data.

Comments

If you leave a comment on our site, we collect the data shown in the comments form, as well as the visitor’s IP address and browser user agent string, to help with spam detection.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors can download and extract any location data from images on the website.

Contact forms

When you submit a contact form on our website, we collect the personal information you provide in order to respond to your inquiry, process your requests, and improve our services. The information we may collect includes, but is not limited to:

Name: To address you properly in our communications.
Email Address: To reply to your inquiry or request.
Phone Number (optional): If you provide a phone number, we may contact you via phone regarding your inquiry.
Message Content: The text or details you provide in the message box.

This data is used for the sole purpose of responding to your inquiries, assisting with any customer service issues, and providing you with relevant information regarding our products, services, or promotions. We may also use the information to follow up on your request and to improve our customer service.

We may store the data you provide in our customer database, which is protected through security measures. Your personal data will not be used for marketing purposes unless you specifically consent to receive marketing communications from us.

Data Retention

We retain the personal information you provide via contact forms for as long as necessary to fulfill the purpose for which it was collected, including to resolve disputes, enforce our agreements, or comply with legal obligations.

Third-Party Services

In some cases, we may use third-party services (e.g., email providers, customer support platforms) to help us manage and respond to inquiries submitted through our contact forms. These third parties will have access to your personal data only to the extent necessary to provide the service, and they are required to handle the data in accordance with applicable privacy laws.

Opting Out

If you no longer wish to be contacted by us or have your data removed from our records, you may contact us at any time through the contact details provided below. Additionally, if you have previously consented to receive marketing communications and would like to withdraw that consent, you can opt-out at any time by following the unsubscribe instructions included in our communications or contacting us directly.

Cookies

We use cookies and similar tracking technologies to collect information about your website usage. Cookies are small data files that are stored on your device when you visit a website. You can manage your cookie preferences through your browser settings.

Analytics

We use analytics tools and services to gather information about how users interact with our website, in order to improve our products, services, and overall user experience. These tools may collect data such as:

Page views: Which pages on our site are visited, and how frequently.
Session duration: How long users spend on our site.
Click-through data: Which links or products users click on.
Device and browser information: The type of device (e.g., mobile, desktop) and browser (e.g., Chrome, Safari) used to access our site.
Geographic location: The general geographic location of our users (e.g., country or city) based on their IP address.
Referrer information: The websites or search engines that led users to our site.

This data is anonymized and aggregated, meaning it does not identify individual users directly. We use this information to:

Monitor and analyze trends and traffic patterns.
Improve the design and functionality of our website.
Optimize user experience and personalize product recommendations.
Measure the effectiveness of marketing campaigns and promotions.

We may use third-party analytics providers such as Google Analytics or similar services to help us understand how visitors interact with our site. These providers may set cookies on your device to track your activity across sessions. You can learn more about Google Analytics and how it processes data here.

If you prefer not to have your data used for analytics, you can opt-out of certain tracking features by adjusting your browser settings or using opt-out tools provided by third-party services.

For more information about how we protect your data, please refer to our full [Privacy Policy].

Who we share your data with

We may share your personal information with:

Third-Party Service Providers: To assist us with order fulfillment, payment processing, shipping, marketing, and other business operations. These providers are contractually obligated to maintain the confidentiality of your information.
Legal Authorities: As required by law or to protect our rights and the safety of others.

How long we retain your data

We will retain your Personal Information only as long as it is reasonably required or otherwise permitted or required by applicable law or regulatory requirements. We may also retain your Personal Information so long as it is necessary to fulfill the purposes for which it was collected (including for purposes of meeting any legal, administrative, accounting, or other reporting requirements). Your Personal Information is safeguarded against inappropriate access and disclosure, as per this Policy.
We also maintain appropriate and adequate administrative, technical and physical safeguards designed to protect your Personal Information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

What rights you have over your data

You have the right to:

Access and rectify your personal information. You can review and update your account information at any time by logging into your account.
Object to the processing of your personal information for marketing purposes. You can unsubscribe from our marketing emails by clicking the “unsubscribe” link at the bottom of any promotional email.
Request the erasure of your personal information. You can submit a request to delete your account and associated data by contacting us at the email address below.
Restrict the processing of your personal information. You can contact us to restrict how your information is used.
Data portability. You have the right to receive your personal information in a structured, commonly used, and machine-readable format.

Where your Data is sent

We take the privacy and security of your personal information seriously. In the course of providing our services, your data may be sent to or processed by third parties as described below:

Third-Party Service Providers
We use third-party service providers to perform various functions related to our website operations, such as payment processing, customer service, and marketing. These service providers may have access to your data to the extent necessary to carry out their services. Examples include:
- Payment Processors: When you make a purchase, your payment information (e.g., credit card details) is securely processed by trusted payment processors such as [Stripe, PayPal, etc.].
- Shipping and Fulfillment Partners: Your address information may be shared with shipping carriers and fulfillment partners to deliver your order
- Email Marketing Services: If you sign up for our newsletter or promotional offers, your email address may be processed by third-party email platforms like [Mailchimp, Klaviyo, etc.].
Analytics and Marketing Tools
We use third-party analytics tools (such as Google Analytics) and marketing platforms (like Facebook, Instagram, or Google Ads) to help us understand how users interact with our website and to deliver targeted advertising. These tools may collect data related to your browsing behavior, which is processed in accordance with their own privacy policies.
- For more information on how your data is handled by these services, please refer to their privacy policies:
  - Google Analytics: [Link to Google Analytics privacy policy]
  - Facebook/Instagram Ads: [Link to Facebook privacy policy]
Legal Compliance and Business Transfers
We may share your personal data if required by law or in response to valid legal requests by public authorities (e.g., a court order or government investigation).
- If we are involved in a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction.
Data Security
We take appropriate technical and organizational measures to safeguard your personal data during its transfer and storage. However, please note that no method of transmission over the internet or method of electronic storage is 100% secure.

Contact information

For any further details / enquiry , you may contact our team at support@outmostjourneys.com

How we protect your data

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure.

What data breach procedures we have in place

We take the protection of your personal data seriously, and in the unlikely event of a data breach, we are committed to following all applicable laws and regulations to protect your privacy and inform you promptly. Here’s how we will respond if a data breach occurs:

Identification and Containment
If we discover a security breach involving personal data, we will immediately assess the situation to understand the scope and nature of the breach. Our first priority will be to contain the breach to prevent further unauthorized access or disclosure of your data.
Investigation and Assessment
Once the breach is contained, we will conduct a thorough investigation to identify the cause of the breach, the types of data affected, and the number of individuals involved. This includes assessing whether personal information such as names, addresses, payment details, or other sensitive data was compromised.
Notification to Affected Users
If we determine that your personal data has been compromised, we will notify you as soon as possible and within the time frame required by law. In our notification, we will include the following:
- A description of the breach and the type of personal data affected.
- The steps we are taking to address the breach and prevent further incidents.
- Any actions you can take to protect yourself, such as changing passwords or monitoring account activity.
- Contact information for further assistance or questions regarding the breach.
Notifications will be sent via email to the address associated with your account or through other direct communication methods if email is unavailable.
Notification to Regulatory Authorities
In accordance with applicable data protection laws (e.g., GDPR, CCPA), if the breach poses a significant risk to the rights and freedoms of individuals, we will notify the relevant regulatory authority without undue delay. This notification will include details about the breach, including the nature of the breach, the data involved, and the corrective actions taken.
Mitigation and Prevention
After addressing the immediate impact of the breach, we will take steps to mitigate any harm that may result. This may include offering credit monitoring services to affected individuals if financial information was compromised. Additionally, we will review and enhance our security protocols to reduce the risk of future breaches, such as strengthening encryption, improving employee training, and conducting additional security audits.
Ongoing Monitoring and Updates
Following a data breach, we will monitor our systems closely for any unusual activity or further unauthorized access. We will also provide regular updates to affected users if new information becomes available or if additional steps need to be taken.

What third parties we receive data from

In the course of providing our services, we may receive personal information from third parties to help us improve your shopping experience, process transactions, and provide targeted marketing. The following are examples of third parties from which we may receive data:

Payment Processors
When you make a purchase on our website, we work with third-party payment processors These companies collect and process your payment information (e.g., credit card details, billing address) in order to complete your transaction. They may share information with us such as the status of your payment, billing address, and transaction details, but we do not store sensitive payment information on our servers.

Shipping and Fulfillment Partners
To deliver your orders, we may receive data from shipping companies. This data can include shipping addresses, tracking numbers, and delivery status updates. This helps us provide you with accurate shipping information and order tracking.
Marketing and Advertising Platforms
We may receive information from third-party advertising networks, such as [Google Ads, Facebook, Instagram, etc.], which help us deliver personalized advertisements based on your browsing behavior. These platforms may provide us with data such as user interactions with our ads, engagement metrics, and conversion data to help us optimize our marketing strategies.
Analytics Providers
We use third-party analytics services like [Google Analytics, Hotjar, etc.] to track how visitors interact with our website. These services collect data such as user behavior, page views, time spent on the website, and geographic location (based on IP address). This helps us improve the user experience, optimize website performance, and understand how users are engaging with our products.
Social Media Platforms
If you engage with our content on social media (such as liking or commenting on posts, or clicking through to our website), we may receive data from social media platforms like [Facebook, Instagram, Twitter, etc.]. This may include information like your social media profile, engagement data, and referral traffic to our website.
Customer Feedback and Review Services
We may receive data from third-party customer feedback platforms (such as [Trustpilot, Yotpo, etc.]) when you submit reviews or ratings of our products. This helps us gather insights into customer satisfaction and improve our products and services.
Email Marketing Services
If you subscribe to our newsletter or other communications, we may receive data from email marketing platforms such as [Mailchimp, Klaviyo, etc.]. These platforms provide us with insights into your subscription preferences, open rates, click-through rates, and other engagement metrics to help us improve our email campaigns.

What automated decision making and/or profiling we do with user data

We may use automated processes to analyze and make decisions based on the personal data you provide to us. This helps us offer you a more personalized shopping experience, improve our marketing efforts, and ensure the security of our website. Below are the key ways in which we use automated decision-making and profiling:

1. Personalized Product Recommendations
  Based on your browsing history, purchase behavior, and preferences, we may use automated algorithms to recommend products that we believe may interest you. This helps us provide a more relevant shopping experience by showing you bags, accessories, and related products that match your style and preferences.

Targeted Marketing and Advertising
We use automated systems to analyze your interactions with our website, emails, and ads, in order to show you tailored advertisements. For example, we may display ads for products you’ve previously viewed or offer promotions based on your shopping habits. This is done through third-party advertising platforms such as [Google Ads, Facebook, Instagram, etc.], which use profiling to serve personalized ads to you across their networks.

Email Campaigns and Newsletter Personalization
We may use automated systems to analyze your past purchases, browsing activity, and interactions with our email campaigns to send you personalized offers, product updates, and promotions. For example, we might send an email about a bag that you showed interest in but did not purchase, or notify you about new arrivals in your favorite style or color.
Fraud Prevention and Security
We may use automated decision-making for fraud detection and prevention purposes. For example, if we detect unusual activity related to your account or payment information, our system may automatically flag the transaction for review or block access to your account until we can verify the details. This helps protect you and us from fraudulent transactions.
Abandoned Cart Reminders
If you leave items in your cart without completing a purchase, we may use automated reminders to encourage you to complete your transaction. These reminders are based on the specific products you added to your cart and are sent via email or other communication channels.

Industry regulatory disclosure requirements

We are committed to complying with all applicable laws and regulations to protect your privacy and ensure a safe shopping experience.